Morning Hustle at Range Marketing
Starting my day at our downtown Buffalo office with a steaming cup of locally-roasted coffee, I dive into our morning team huddle. As a digital marketing specialist at Range Marketing, every day brings unique challenges and opportunities to help our diverse client base shine online.
9:00 AM – Client Strategy Session
First up is a strategy meeting for one of our home improvement clients, reviewing their website analytics and planning upcoming content optimizations. With over 400 clients across various industries, from construction companies to cannabis dispensaries, we’ve mastered the art of tailoring SEO strategies for different market segments.
11:00 AM – Technical SEO Audit
Time to conduct a comprehensive technical audit for a new client. Our team meticulously examines:
– Site architecture
– Mobile responsiveness
– Page load speeds
– Meta descriptions and title tags
– Internal linking structure
2:00 PM – Web Development Sprint
The afternoon focuses on collaborative web development work. Being a Buffalo-based agency means we understand our local market while delivering world-class solutions. Today’s project involves enhancing user experience for an e-commerce platform.
4:00 PM – Analytics and Reporting
End the day by diving into performance metrics and preparing client reports. It’s rewarding to see the tangible results of our SEO and web development efforts transforming local businesses’ online presence.
Working at Range Marketing means being part of a dynamic team that stays ahead of digital marketing trends while maintaining strong connections with our Western New York community. Every day brings new opportunities to help businesses thrive in the digital landscape.
5:00 PM – Planning Tomorrow
Before heading home, I organize tomorrow’s tasks and update our project management system. In the fast-paced world of digital marketing, staying organized is key to delivering consistent results for our diverse client base.