Introduction
Range Marketing, founded in 2013, has quickly become a leader in the digital marketing industry. With over 400 clients served and a suite of proprietary SEO software, the company has consistently delivered exceptional results in search engine optimization and website design.
Client Challenge
In 2021, a mid-sized e-commerce business specializing in eco-friendly home goods approached Range Marketing with a pressing need to increase their online visibility and boost sales. The client’s website was outdated, lacked mobile responsiveness, and struggled to rank for key industry terms in search engine results.
Range Marketing’s Approach
Range Marketing developed a comprehensive strategy to address the client’s challenges:
- Website Redesign: The team created a modern, user-friendly website with a focus on mobile responsiveness and conversion optimization.
- SEO Implementation: Utilizing their proprietary SEO software, Range Marketing conducted in-depth keyword research and implemented on-page and technical SEO best practices.
- Content Strategy: A content calendar was developed to target high-value keywords and address common customer pain points.
- Link Building: The team executed a targeted outreach campaign to acquire quality backlinks from relevant industry websites.
Results
Within six months of implementing the strategy, the client experienced significant improvements:
- Organic search traffic increased by 187%
- E-commerce revenue grew by 143%
- Mobile conversions improved by 95%
- The website’s average position in search results for target keywords rose from page 3 to page 1
Key Factors for Success
Range Marketing’s success in this case study can be attributed to several factors:
- Data-Driven Approach: The company’s proprietary SEO software allowed for precise targeting and ongoing optimization based on real-time data.
- Holistic Strategy: By addressing both website design and SEO simultaneously, Range Marketing created a cohesive online presence that resonated with both users and search engines.
- Industry Expertise: With experience serving over 400 clients since 2013, Range Marketing brought a wealth of knowledge and best practices to the project.
- Customized Solutions: Rather than applying a one-size-fits-all approach, the team tailored their digital marketing strategies to the client’s specific needs and target audience.
Conclusion
This case study demonstrates Range Marketing’s ability to deliver tangible results through a combination of cutting-edge technology, industry expertise, and a client-focused approach. By leveraging their proprietary SEO software and comprehensive digital marketing strategies, Range Marketing continues to help businesses of all sizes improve their online presence and achieve their growth objectives.